Branding | Motion Graphics | User Experience | User Research
Nothing beats a good celebration. The process of decorating and planning celebrations is stressful however, as hosts have a plethora of tasks to complete before the day of the event. They have to figure out a theme, run between stores to find the supplies they’re looking for, decorate, and clean up once it’s all over.
Introducing POP, an online service concept where users can customize and order party supply packs, getting rid of the hassle of searching for and transporting supplies. Some supplies can also be returned, cutting down potential household clutter. We combine convenience with creativity to turn every occasion into an effortless affair.
Link to Desktop Prototype
Link to Mobile Prototype
Meet the Team:
Joseph Maxfield - Branding, Touchpoints, UX/UI
Fallon Russell - Branding, Packaging, UX/UI
Amari Walker - Motion Graphics, Research, UX/UI
BRANDING
What do we value?
POP is dedicated to simplifying the party planning process, offering a seamless experience that allows users to customize and order high-quality party supplies with ease. Our commitment to creativity means that every event is an opportunity to express individual style and personality, with a wide range of customizable options available.
Brand Promise
At POP, we promise to transform every occasion into an unforgettable celebration. With our blend of convenience and quality, we strive to make party planning effortless and enjoyable for our customers.
Brand Personality
With decorative text, animated elements, and a colorful palette, POP is fun, playful, and exciting.
What makes us different?
POP stands out for its blend of convenience, customization, and quality. Our innovative approach streamlines the planning process, ensuring every celebration is uniquely tailored to our customers' preferences.
Convenience: We are committed to simplifying the party planning process.
Creativity: We encourage our users to unleash their imagination and express their unique style.
Quality: We ensure that every detail is carefully curated to meet our customers' expectations.
Brand Pillars
RESEARCH
A service that allows users to order customizable party supplies and have them delivered to their homes.
Who are we?
What do we do?
Provide high quality party supplies and transportation for the supplies.
POP is the only service that offers a convenient way to get high quality supplies at an affordable price.
Onlyness statement
Why does it matter?
In a fast-paced world where time is precious, POP offers a solution for busy individuals seeking to create unforgettable memories with ease.
To get a better feel for the party planning process and experience, we sent out a survey, amassing a total of 94 responses. These were the key takeaways.
How many stores do you visit when party planning?
A majority of respondents (54%) reported visiting three or more stores during party planning, indicating a widespread trend of multiple-store visits among party planners.
On a scale of 1-5, how useful would you find a party supply kit?
The majority of respondents (59%) expressed interest in utilizing a party supply kit, indicating a strong demand for a convenient and comprehensive solution to their party planning needs.
Age: 34
Marital Status: Married
Occupation: Part-time Accountant
Lifestyle: Dynamic & Family-Oriented
Lisa is a dedicated mother who values spending quality time with her family. Balancing work and family life can be challenging, especially with her part-time job. She's always on the lookout for ways to simplify her responsibilities and make the most of her time with her children. With her oldest child's birthday approaching, Lisa is feeling overwhelmed by the thought of planning a party. She wants to create a memorable celebration but struggles to find the time and energy to organize everything while juggling her job and family commitments. Lisa is frustrated by the traditional approach to party planning, which involves multiple trips to stores and hours spent decorating and cleaning up afterward.
Meet Lisa.
Goals & Motivations
- Create memorable experiences for her children.
- Minimize stress by streamlining the party-planning process.
- Find solutions that are convenient without compromising on quality.
Pain Points
- Limited time due to work commitments and family responsibilities.
- Difficulty coordinating aspects of party planning.
- Concerns about staying within budget while still providing an enjoyable experience for her children.
- Frustration with the logistical challenges of transporting party supplies while managing her schedule.
Age: 29
Marital Status: Single
Occupation: Marketing Coordinator
Lifestyle: Active social life, enjoys hosting gatherings
for friends
Marcus is a young professional who thrives on social interactions and loves bringing people together. He's always seeking out new ways to enhance his events and make a lasting impression on his guests. With an upcoming housewarming party on the horizon, Marcus is eager to impress his friends with a stylish and memorable event. However, he's feeling overwhelmed by the thought of planning and decorating the space while managing his demanding job. Marcus is searching for a convenient and reliable solution that will help him bring his vision to life without adding unnecessary stress to his already busy schedule.
Meet Marcus.
Goals & Motivations
- Host memorable gatherings that reflect his unique style.
- Discover convenient and efficient ways to plan and execute parties without sacrificing quality.
- Stay up-to-date with the latest trends in event entertainment.
Pain Points
- Limited experience in decorating, leading to uncertainty and indecision.
- Difficulty finding time to shop for party supplies amidst his busy work schedule.
- Concerns about staying within budget while still delivering an enjoyable experience for his guests.
- Desire for a hassle-free solution that simplifies the party planning process and allows him to focus on entertaining his guests.
Age: 42
Marital Status: Married
Occupation: Small Business Owner
Lifestyle: Entrepreneurial spirit, enjoys hosting networking events
Emily is a driven and ambitious entrepreneur who is passionate about her small business. As the owner of a boutique design studio, she frequently hosts networking events, client meetings, and workshops to showcase her work and connect with potential clients. With a packed schedule of client meetings and networking events looming, Emily is feeling the pressure to deliver standout experiences that reflect her brand's creativity and professionalism. However, she's struggling to find the time and resources to plan and execute these events while also managing the day-to-day operations of her design studio. Emily is in search of a dependable way to reduce the burden of event planning while ensuring the delivery of a top-notch event.
Meet Emily.
Goals & Motivations
- Create professional and visually appealing events that reflect her brand and attract new clients.
- Find efficient solutions to streamline the event planning process and maximize productivity.
- Maintain a balance between her professional responsibilities and personal life.
Pain Points
- Limited time and resources to dedicate to event planning while managing her business.
- Challenges in finding high-quality and on-brand decorations and supplies for her events.
- Need for customizable solutions that can adapt to the unique needs of her diverse guests and clients.
Empathy Map
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