Branding | Motion Graphics
Math teachers often joke that they’re not artists while artists joke that they pursued art instead of math for good reason. This is just one example of how art and math are often kept separate from one another, believed to be worlds apart and meant for fundamentally different people. However, many mathematical concepts are incorporated into art and design, and these same concepts explain why certain layouts, patterns, and ratios are visually appealing.
PR00F is a conceptual design conference that would show that these subjects have more overlap than meets the eye. It aims to encourage both designers and mathematicians to leave their comfort zones and attempt to branch out into unfamiliar territory, potentially discovering a new interest in the process. PR00F’s goal is to challenge preconceptions, spark curiosity, and foster a renewed appreciation for the inherent harmony between art and mathematics.
BRANDING
What do we value?
PR00F values the intersection of art and mathematics and seeks to foster meaningful connections between designers and mathematicians. It believes in the power of collaboration across disciplines.
Brand Promise
It promises to be PR00F that design and mathematics are subjects everyone can learn and practice, regardless of perceived academic or artistic talent.
Brand Personality
With monospaced text, varied elements, and a primary color-based palette, PR00F is dynamic, engaging, and thought-provoking.
What makes us different?
PR00F incorporates a subject largely absent from design conferences: mathematics, and how they’re incorporated into design.
Connection: It provides a platform for meaningful interactions that bridge disciplinary boundaries.
Exploration: PR00F celebrates curiosity, experimentation, and the pursuit of knowledge.
Impact: PR00F aims to make a positive impact on individuals, empowering participants to harness the power of art, mathematics, and design.
Brand Pillars
RESEARCH
A design conference that explores the intersections between math and design.
Who are we?
Organize and host workshops, panels, and seminars where participants can engage with experts and discover the connections between art, mathematics, and design.
What do we do?
PR00F is the only design conference that puts an emphasis on mathematics in its programming.
Onlyness statement
Why does it matter?
By bringing together designers and mathematicians, PR00F fosters interdisciplinary collaboration and exchange of ideas between two subjects that are often kept separate.
Age: 32
Marital Status: Married
Occupation: Creative Director
Lifestyle: Dynamic
Maya holds a Bachelor's degree in Graphic Design from a renowned art institute and has accumulated over a decade of experience in the design industry. She is passionate about exploring the intersection of art and mathematics and is always seeking ways to infuse her work with deeper meaning and intellectual rigor. She’s a forward-thinking designer who thrives on pushing the boundaries of conventional design practices. Despite not feeling confident in her mathematical abilities, she is deeply curious about the underlying principles that govern aesthetics and is fascinated by the mathematical patterns and structures that emerge in art and design. Maya is not content with merely creating visually appealing designs; she seeks to understand the underlying logic and rationale behind them.
Meet Maya.
Goals & Motivations
- Understand the logic behind design.
- Push the boundaries of her creativity and explore new frontiers in design.
- Seek out innovative ideas, techniques, and approaches.
Age: 38
Marital Status: Single
Occupation: Mathematician
Lifestyle: Intellectual
Alexander holds a Ph.D. in Mathematics from a prestigious university and is highly regarded in his field for his contributions to abstract algebra and number theory. His work focuses primarily on theoretical research and academic publications, with little experience in applied mathematics or visual communication. He is a dedicated mathematician who is passionate about exploring the intricate beauty of mathematical concepts and theories. His research delves into abstract algebra and number theory, seeking to unravel the mysteries of mathematical structures and patterns. He has always felt intimidated by the world of art and design, finding it challenging to translate his mathematical insights into visual form. While he may lack confidence in his artistic abilities, Dr. Chen is determined to explore the intersection of mathematics and design, recognizing the potential for interdisciplinary collaboration to enrich his work and broaden his horizons.
Meet Alexander.
Goals & Motivations
- Advance the frontiers of mathematical knowledge through his research and academic publications.
- Pursue truth and understanding,
- Inspire and educate others about the beauty and significance of mathematics.
Age: 29
Marital Status: Single
Occupation: Interaction Designer
Lifestyle: Creative
Jamie holds a Master's degree in Interaction Design and has a background in both design and education. As an interaction designer, they are driven by a desire to create intuitive and engaging user experiences that blend aesthetic appeal with functional utility. They are skilled in user-centered design methodologies, prototyping, and usability testing, and they are constantly seeking new ways to innovate and push the boundaries of interactive design. While Jamie has a strong foundation in design principles and technical skills, they have always been fascinated by the mathematical underpinnings of design and seek to deepen their understanding of the intersection between art, mathematics, and technology.
Meet Jamie.
Goals & Motivations
- Deepen their understanding of the intersection of art and mathematics.
- Empower others to explore their own creative potential.
- Inspire curiosity, spark creativity, and instill a love of learning in their students.