Branding
The Texas Clay Festival is an annual event held in Gruene, Texas, that celebrates the art of pottery and clay work. The festival features a wide array of ceramic artists showcasing their creations. It also features live demonstrations and opportunities for visitors to purchase pottery directly from artists. It's a popular event for both artists and pottery enthusiasts, offering a vibrant atmosphere and a chance to engage with the local ceramics community. In October 2024, the festival will be celebrating its 32nd anniversary.
Forgoing a traditional brand, what Texas Clay Festival does instead is have themed posters and/or illustrations every year promoting the event. There’s a shared factor between these posters and illustrations: they all prominently feature a teapot. Inspired by this, I tried my hand at creating a unified brand for the Texas Clay Festival.
BRANDING
What do we value?
Giving artists a chance to sell and promote their work, and teaching those interested in the art form with live demonstrations.
Brand Promise
The Texas Clay Festival promises a captivating celebration of the vibrant world of ceramics. With a commitment to showcasing the talents of local and regional ceramic artists, our festival offers a dynamic blend of creativity and community.
Brand Personality
With a neutral color scheme and a geometric pattern, we foster an authentic and enthusiastic environment for our artists and visitors.
What makes us different?
It’s the most prominent Texas art festival devoted to ceramic art, and it’s been going for 32 years strong!
Artistry: Highlighting the talent, skill, and creativity of ceramic artists.
Community: Fostering a sense of camaraderie among ceramic artists, enthusiasts, and the local community through events and activities.
Learning: Providing opportunities for attendees to expand their knowledge in pottery and ceramic arts through demonstrations.
Brand Pillars
RESEARCH
A ceramics and pottery festival that features 80+ artists on a yearly basis.
Who are we?
Celebrate the art of pottery by offering a place for potters to display their craft, enthusiasts to learn more about the art form, and attendees to purchase works.
What do we do?
The only festival where artisans and enthusiasts come together to shape the future of ceramic arts in Texas.
Onlyness statement
Why does it matter?
It offers a platform for Texas ceramics artists to sell and promote their work.
Age: 36
Marital Status: Single
Occupation: Ceramic Artist
Lifestyle: Creative
Emma Rivers is a highly skilled ceramic artist based in Texas. She discovered her passion for pottery during her college years while studying fine arts, and since then, she has dedicated her life to mastering the craft. Emma's journey as a potter has taken her across the country, attending workshops, participating in artist residencies, and honing her skills under the mentorship of seasoned ceramicists. Emma seeks opportunities to connect with fellow ceramicists, learn from their experiences, and get her work in front of paying audiences.
Meet Emma.
Goals & Motivations
- Continue pushing the boundaries of her artistry, exploring new techniques, and refining her skills as a ceramic artist.
- Share her knowledge and love for pottery with others.
- Raise awareness about the importance of sustainable practices within the ceramic arts community.
Age: 28
Marital Status: Single
Occupation: Environmental Scientist
Lifestyle: Conscious Living
Eva has always been drawn to the arts, but it wasn't until recently that they discovered a deep interest in ceramic arts. While pursuing a degree, Eva took a ceramics elective on a whim and immediately fell in love with the medium. Since then, they have been eager to learn more about pottery and ceramic techniques, attending workshops, visiting galleries, and experimenting with clay in their spare time. They find joy and fulfillment in the tactile nature of working with clay and the endless possibilities for creativity and expression it offers. Despite having a full-time job, Eva seeks to expand their knowledge and skills in pottery-making.
Meet Eva.
Goals & Motivations
- Deepen their understanding of ceramic arts.
- Connect with experienced ceramicists, learn from their expertise, and seek guidance on improving their craftsmanship.
- Incorporate pottery-making into their life as a form of creative expression and stress relief.
Age: 45
Marital Status: Married
Occupation: Architect
Lifestyle: Busy & Professional
Daniel is a successful architect with a passion for design and a keen eye for aesthetics. He has a deep appreciation for craftsmanship and creativity, often seeking out unique and handcrafted pieces to adorn his home and office spaces. Daniel's love for art extends beyond his professional life; he sees it as a way to express his personality and enrich his daily surroundings. He’s a discerning and sophisticated individual who values quality, authenticity, and beauty in the artwork he collects. Daniel seeks pieces that resonate with him on a personal level and enhance the ambiance of his living and workspaces.
Meet Daniel.
Goals & Motivations
- Discover exceptional pottery and ceramic artworks that complement his architectural designs.
- Connect with talented ceramic artists and potentially commission custom pieces for specific projects.
- Curate a collection of pottery and ceramic art.